Subaru Names Magellan Its Smartphone-based Cloud Navigation Partner

Magellan SmartGPS Navigation to Power Future Subaru Vehicles Equipped with the SUBARU STARLINK Platform Powered by Clarion’s Smart Access System

January 4, 2016 – Santa Clara, CA – Magellan’s SmartGPS navigation has been selected to be included with Subaru vehicles featuring the SUBARU STARLINK platform. The SUBARU STARLINK infotainment systems, available in Subaru vehicles, utilize Clarion’s advanced Smart Access™ cloud connectivity platform to seamlessly sync and control cloud-based applications directly through the infotainment system’s screen, providing immediate access to Magellan’s SmartGPS navigation.

Designed to support both Apple iOS and Android smartphones, the SUBARU STARLINK app brings continuously updated cloud applications to the vehicle’s center stack display. Drivers can then access all STARLINK approved apps and services effortlessly, including Magellan’s SmartGPS, allowing for safe access and display on the vehicle’s touch panel.

Magellan SmartGPS navigation will be available on future Subaru models.

SmartGPS Navigation Software

Magellan’s SmartGPS navigation iOS and Android apps for connected car bring Magellan’s proven smartphone navigation to Subaru vehicles by connecting to the SUBARU STARLINK platform. The SmartGPS navigation app provides a voice-guided full navigation. As a GPS industry pioneer, Magellan’s navigation and routing engines have been developed and proven through years of R&D and testing.

“Magellan is honored that its SmartGPS navigation has been selected by a company as innovative and well-known as Subaru to be the GPS navigation solution for its future vehicles,” commented Pierre Parent, President of Magellan. “This partnership gives Subaru customers access to our award winning navigation, which provides added value to Subaru’s award-winning vehicles.”

Magellan’s SmartGPS navigation for Subaru will use an advanced cloud-based mapping solution. This ensures customers that their maps for GPS navigation are never outdated. Using a STARLINK phone app to “connect to the dash”, Subaru customers can safely and easily use their Magellan SmartGPS navigation app on the infotainment touch panel.

“Magellan has been a great partner throughout the process of us working together to bring their premium navigation solution to Subaru’s STARLINK platform,” stated Allen H. Gharapetian, Vice President of Marketing & Product Planning for Clarion Corporation of America. “We only provide the finest and most innovative solutions to key customers such as Subaru, so we feel confident that Magellan’s SmartGPS navigation apps will be an excellent addition to the Subaru STARLINK platform powered by Smart Access from Clarion.”

About Clarion

Headquartered in Cypress, California, Clarion Corporation of America is a subsidiary of Japan-based Clarion Co. Ltd, which has been a consolidated subsidiary of the Hitachi Group since 2006. Clarion has been an international leader in car audio and electronics since 1940. The company is engaged in the research, development, engineering, design, manufacturing, sales and marketing of mobile entertainment, navigation, infotainment, communication, safety, and security products for the automotive, marine, recreational vehicle, commercial fleet, and heavy industry environments. Clarion has been the recipient of numerous excellence awards for design, innovation, support, manufacturing and product reliability from independent organizations. The company has marketing and sales affiliates in Europe, North and South America, Asia and Australia. Clarion is located on the web at

About Smart Access

Exclusive to Clarion, Smart Access is the world's most advanced and extensive cloud-based information access, analysis and sharing platform. Smart Access provides proactive real-time analysis of destination routes on the go, allows for customization of entertainment options, enables safe and easy access to social media networks, monitors the status of the vehicle, and provides an easy, distraction-free way to use many of the popular smartphone apps while driving. Learn more on the web at

About Magellan

Headquartered in Santa Clara, CA, MiTAC Digital Corporation, a manufacturer of the Magellan ( brand of portable GPS navigation devices, is a wholly-owned subsidiary of MiTAC International Corporation. Magellan, the industry leader for innovative GPS navigation devices since 1986, globally markets award-winning products in multiple categories including auto, RV, commercial, outdoor, fitness and mobile. Continuing its spirit of innovation, Magellan is developing new cloud-based technologies, OEM and B-to-B solutions to meet the changing needs of today’s consumers. Follow Magellan on Facebook, Twitter and YouTube.


Magellan Media Contacts:

Andrew Wille & Rita Lee Copernio


Clarion Corporation of America

6200 Gateway Drive

Cypress, CA 90630

Media Contact: Michael Farino

New Era Communications, LLC

Phone: (949) 346-1984

All products/services and trademarks mentioned in this release are the properties of their respective companies. © 2015 MiTAC Digital Corp. All rights reserved.

Alyson Yarberry